Sunday, August 2, 2020

Importance of one to one Customer Journey

Achieving personalization for brands 

In the last note, I have touched upon the broad features of the Salesforce Marketing Cloud Platform. In the current blog, I harp on the emergence of personalisation, a guideline for creating unified customer communications across a distributed organisation. And finally, an exhibit demonstrating the customised email based on customer data.

Saturday, July 25, 2020

Salesforce Marketing Cloud Customer Engagement At Scale


I began my trail in Salesforce prior to the pandemic and have strengthened my understanding of the product during the last few months. Of all the salesforce suites available, I have a natural prejudice towards Marketing cloud majorly because of its sheer features in simplifying marketing efforts. In this blog today, I attempt to present the big picture understanding of this product from the perspective of its features.

Saturday, December 28, 2019

E commerce integration with business applications

Ecommerce, ERP Integration