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CAN-SPAM: Do not risk your Email Strategy

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Importance of one to one Customer Journey

Achieving personalization for brands  In the last note, I have touched upon the broad features of the Salesforce Marketing Cloud Platform. In the current blog, I harp on the emergence of personalisation, a guideline for creating unified customer communications across a distributed organisation. And finally, an exhibit demonstrating the customised email based on customer data.

Salesforce Marketing Cloud Customer Engagement At Scale

Introduction I began my trail in Salesforce prior to the pandemic and have strengthened my understanding of the product during the last few months. Of all the salesforce suites available, I have a natural prejudice towards Marketing cloud majorly because of its sheer features in simplifying marketing efforts. In this blog today, I attempt to present the big picture understanding of this product from the perspective of its features.

E commerce integration with business applications

Ecommerce, ERP Integration

Four Steps For A Successful Business Transformation

Navigating the food regulatory maze in India

Process improvement framework for food businesses Introduction  - the changing regulatory landscape 

What makes Shopify the best choice for small businesses ?

Chapter 4: Best features in Shopify platform Shopify is one of the leading e-commerce platform