Knowledge of CAN-SPAM requirements is essential for Email Marketers because the downside of being non-compliant have severe implications for the business, i.e. each email in violation of the CAN-SPAM Act is subject to penalties of up to $43,280, and the maximum is not specified. Besides SPAM act knowledge, implementing and monitoring the compliance process is vital to stay compliant of these rules. While these regulations are region-specific, the underlying theme that encompasses these rules is the same, i.e. protecting the consumer’s interests. Hence, these rules weight a lot of strength and forms integral of email strategies of all key brands. In this write-up, I provide the laws that govern the email and give examples of a good and lousy adoption of these regulations.
How Email Regulations unfolded?
What does the act say?