Experts review on Smart Complianz

It is imperative that business owners require expert guidance in the volatile macro economic factors. Hence, in an attempt to help food businesses embrace such uncertainties, Smartcomplianz is actively collaborating with experts in different domains* to provide guidance. Opinions and insights emanating out of expert interactions would be published as columns, videos and podcasts.

We are launching this initiative in the next few days with a very familiar professional in the industry circles!!

*Consultants, Quality professionals, R&D, Marketing, Academia, Business leaders, IT professionals, regulators etc.,

Collaborate with us - Please send a single line email expressing your consent at smartcomplianz@outlook.com and our PR team would contact you immediately.

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Salesforce Marketing Cloud Customer Engagement At Scale

Introduction I began my trail in Salesforce prior to the pandemic and have strengthened my understanding of the product during the last few months. Of all the salesforce suites available, I have a natural prejudice towards Marketing cloud majorly because of its sheer features in simplifying marketing efforts. In this blog today, I attempt to present the big picture understanding of this product from the perspective of its features.

Importance of one to one Customer Journey

Achieving personalization for brands In the last note, I have touched upon the broad features of the Salesforce Marketing Cloud Platform. In the current blog, I harp on the emergence of personalisation, a guideline for creating unified customer communications across a distributed organisation. And finally, an exhibit demonstrating the customised email based on customer data.

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